Account structure and permissions in Peacock Ad Manager
This page provides an overview of account and role structure in Peacock Ad Manager.
Account setup using Business Manager
Business Manager is where you set up and manage Peacock Ad Manager permissions and roles. If you have the Org Admin role, you can use Business Manager to:
Invite new users to the organization
Add users to ad accounts
Change a user’s org or ad account role
Deactivate users from an org
Remove users from an ad account
Initiate password reset
Account structure
User access and permissions are enabled via a combination of org- and ad account-level roles. An org account provides access to the Peacock Ad Manager platform. Ad accounts are where campaigns are created and managed.
The following diagram illustrates the general account structure in Peacock Ad Manager.
Within each type of account (org and ad account), assigned user roles provide specific platform permissions.
Roles
There are two types of roles in Peacock Ad Manager: org roles (one per user) and ad account roles (one per user, per ad account).
Org roles
Org roles determine a user’s high-level permissions.
🔏 Org Admin is a super-user role across the org. This role provides full system access including billing and user management and is ideal for team and company leadership.
🗣️ Members comprise 95% of org users. Members do the day-to-day work on ad accounts and have access to only specific aspects of the org.
🏢 Guests are members from another company. Like Members, they need to be granted specific ad account roles.
The following table details the level of system access for each org role.
| Admin | Member | Guest* |
Org details and users | Full access | Read only | No access |
Billing account details | Full access | Read only | No access |
Tracking | Full access | Full access | Full access |
Reports | Full access | Full access | Full access |
Ad account details and users | Full access | Depends on ad account role | No access |
Campaigns, ad groups, creative | Full access | Depends on ad account role | Depends on ad account role |
*Org Guest roles never have Business Manager access regardless of the corresponding ad account role.
Ad account roles
Once a user has an org role, the Org Admin provides the user with a specific ad account role, which determines access to campaigns, reports, and users. Users can have distinct roles for different ad accounts.
🔏 Ad Account Admins manage overarching financial rules and user access. This role includes ad account budget and user controls.
📺 Campaign Managers create and manage ad campaigns for their ad accounts. This role includes access to campaign info, ad groups, budget, creative, and reporting.
👁️🗨️ Analysts have read only/reporting access. This is the safest role to give users who don’t need day-to-day access.
The following table details the level of system access for each ad account role.
| Ad Account Admin | Campaign Manager | Analyst |
Org details and users | Read only | Read only | Read only |
Billing account details | Read only | Read only | No access |
Tracking | Full access | Full access | Full access |
Reports | Full access | Full access | Full access |
Ad account details and users | Full access | Read only | Read only |
Campaigns, ad groups, creative | Full access | Full access | Read only |