Ad group name and dates

Name  

Required. Name of the ad group.

Best Practice

Name each ad group as specifically as possible by describing the audience the ad group is targeting. 

EXAMPLES

• F18+RON 

• Adults 55+Lifestyle 

• M18-45+Retargeting Website Visitors 

Dates  

Required. Dates for the ad groups must fall within the dates for the campaign. For example, if campaign flight dates are Jan 1 – March 31, dates for each ad group in the campaign must fall within that date range. Each ad group can have a different date range.