Audience targeting

You can reach your potential customers by targeting demographics and consumer behaviors and interests. All demographic targeting is at the household level. 

Demographics 

Demographic targets are a combination of gender, age, and household income.

• Gender (female, male, or all) 

• Age (18-65+) 

• Household income (less than $30k-$250k+)

EXAMPLES

Females aged 35-55 with a household income above $75k.

Behaviors and interests 

Target customers based on their past behaviors across websites, apps, and campaigns using behavior and interest targeting. The available options in Peacock Ad Manager come from our third-party data partners and may change over time. 

EXAMPLES  

• BBC drama lovers 

• Dog lovers 

• Food delivery enthusiasts 

• Gaming 

• Home value 1M+ 

• Likely truck buyer 

• New movers 

• New parents 

• Online shopper 

• Travel 

Selected behaviors and interests are combined with selected demographics; however, only one behavior/interest demo is targeted at a time.

EXAMPLE

Demographics = Male, 25-45+, HHI $50k-$100k

Behaviors = Casual gamers

Interest = Dog lovers

Your ads show on content that matches your demo plus either casual gamers or dog lovers. The system targets the behavior/interest with the most available impressions based on inventory at the time of auction.

Retargeting

Retarget customers that have previously interacted with your brand.

Available retargeting segments are based on the tracking pixels you’ve implemented.

1st-party

For BYOD customers, this is the list of your first-party segments.

Private

Custom deals are best for advertisers looking to maximize exposure but drive down CPA/CAC. These deals are brand safe and prioritize target audience above content. Reach out to your account representative for further information and instructions on using custom deals in Peacock Ad Manager.