Bring your own data (BYOD) 

By default, you can leverage data provided by NBCU, including data we collect across our O&O properties. However, you can also use your own first-party data for targeting. This process is enabled through Audience Designer by Semcasting. Reach out to your account representative for further information and instructions on using your own data in Peacock Ad Manager. 

This includes retargeting, blocking, and lookalike (pixel) audiences.