Campaign objective
Required. Select the objective most closely aligned with your campaign goals. Peacock Ad Manager will make a recommendation based on your advertiser type, but you can specify any campaign goal you prefer.
Objective | Goal |
|---|---|
App installs | Default. Drive new users to download your app from the app store. |
Website sales | Drive online sales conversions by encouraging users to visit your website and make a purchase. |
Website visits | Increase web traffic and engagement with your brand. |
Audience reach | Expand the number of unique people who see your ad campaign, maximizing brand exposure to a wider audience. |