Creative rotation
Creative weighting specifies how often a particular ad will be served. By default, creative is set to weighted delivery.
Random delivery Creative is served at random resulting approximately equal play among all creative assigned to the campaign.
Weighted delivery Specify the percentage of time each creative should be served. If you have only one creative for this ad group, it will be served 100% of the time.
EXAMPLE A new feature film has two ads: one featuring top talent and one highlighting CGI and special effects. With even rotation, both ads are played with equal frequency. With weighted rotation, you’ll specify which ad should be served more often based on your campaign goals.
Examples of creative rotation
Allocation percentage is determined by dividing a creative's weight by the sum of the weights of all creatives for that ad group.
Your rotation % values don’t have to add up to 100; the rotation % total can be more or less than 100.
Creative | Rotation % | Formula | % allocation |
|---|---|---|---|
Creative A | 50 | 50 / (50+100+150) = .1666 | 17% |
Creative B | 100 | 100 / (50+100+150) = .3333 | 33% |
Creative C | 150 | 150 / (50+100+150) = .5000 | 50% |
Total % allocation | 100% | ||
Creative | Rotation % | Formula | % allocation |
|---|---|---|---|
Creative A | 20 | 20 / (20+50) = .2857 | 29% |
Creative B | 50 | 50 / (20+50) = .7142 | 71% |
Total % allocation | 100% | ||
Creative | Rotation % | Formula | % allocation |
|---|---|---|---|
Creative A | 10 | 10 / (10+45+25) = .125 | 13% |
Creative B | 45 | 45 / (10+45+25) = .5625 | 56% |
Creative C | 25 | 25 / (10+45+25) = .3125 | 31% |
Total % allocation | 100% | ||
Specify creative rotation
Weighted rotation only. You specify creative rotation when you add creative to a campaign, and you can change the rotation value(s) at any time during the life of the campaign.
Edit creative rotation
Weighted rotation only. To edit the weighting for a campaign in any status, open the campaign (or click Manage Campaign), open the ad group, and click the Edit creative link. From here, you can add or remove creative and manage other creative settings like weighted rotation.
