Creative weighting

Creative weighting (aka creative rotation) specifies how often a particular ad will be served. By default, creative is set to weighted distribution and the system automatically sets all weighing to 100%.

Random weighting Creative is served at random resulting approximately equal play among all selected creative. 

Weighted distribution Percentage of time each creative should be served. If you have only one creative for this ad group, it will be served 100% of the time. 

EXAMPLE A new feature film has two ads: one featuring top talent and one highlighting CGI and special effects. With random weighting, both ads will be played with equal frequency. For weighted distribution, you’ll specify which ad should be served more often based on your campaign goals. 

Edit creative weighting 

1. From the Ad Groups list, click Manage > Edit Weighting for the ad group you want to adjust. 

2. Adjust your weighting type and/or percentages. Enter a value from 1 to 100. See How weighted distribution works for help setting your values.

3. Click Update Weighting. 

How weighted distribution works

Allocation percentage is determined by dividing a creative's weight by the sum of the weights of all creatives for that ad group.

EXAMPLES

Your weight values don’t have to add up to 100. The total weight for all the creatives can be more or less than 100.