Edit ad groups

You can make a variety of changes and updates to ad groups for launched (Active or Paused) campaigns any time during a campaign flight. 

To view ad groups for Draft campaigns, click the campaign name to open the campaign. Ad group details appear in the right summary bar. Use the navigation buttons in the workflow to navigate and make updates as needed. 

Manage ad groups 

Managing an ad group refers to updating any of the following details. Changes are effective immediately. 

• Basics (i.e., name, flight dates, time zone, frequency cap, and dayparts) 

• Targeting 

• Demos 

• Inventory 

• Creative 

• Budgeting 

To manage an ad group, click Manage > Manage Ad Group in the Action column. 

Add an ad group 

To add a new ad group to the campaign, click + Add Ad Group on the Ad Groups list. Complete the fields and click Create Ad Group. 

Scroll down to see targeting, demo, inventory, creative, and budget information. 

Duplicate an ad group 

You can create a new ad group using all the same settings as the selected ad group. To do so, from the Ad Groups list, locate the ad group you want to duplicate and click Manage > Duplicate Ad Group in the Action column. 

Edit a bid 

You can change your maximum CPM bid at any time. 

1. From the Ad Groups list, click Manage > Edit Bid for the ad group you want to adjust. 

2. Update the Max CPM bid field. 

3. Click Save.