Geotargeting

With the help of geotargeting capabilities, you can target audiences by state, city, zip code, and DMA (designated marketing area).

Use the toggle to include and exclude geographic areas. You can target your campaign using a combination of included and excluded areas.

Screenshot of the Set Geotargeting screen with a callout to the Include-Exclude dropdown.

EXAMPLE

This ad group using a combination of included and excluded geographic areas to target New York state, but not New York City.

Screenshot of the campaign summary where the specified geotargeting appears

Bulk geotargeting

To specify 50—100 geographic targets at once, click Batch Upload Geotargeting. You can specify locations by ZIP code, city, DMA, and/or state. Use the toggle to include and exclude areas.

Even though the system text says “upload,” there is no upload functionality. You can only copy/paste or manually enter values.

Screenshot of the bulk upload screen with callouts to the Include-Exclude toggle and the City-State toggle with the known issue.

Known Issue On the bulk upload screen, you must specify the corresponding state to ensure you target the correct area. For example, if you type “Richmond,” the system will always select Richmond, Virginia and you aren't given the option to choose Richmond, Kentucky; Richmond, Texas; or Richmond, California from a list of suggestions.