Geotargeting
With the help of geotargeting capabilities, you can target audiences by state, city, zip code, and DMA (designated marketing area).
Use the toggle to include and exclude geographic areas. You can target your campaign using a combination of included and excluded areas.
EXAMPLE
This ad group using a combination of included and excluded geographic areas to target New York state, but not New York City.
Bulk geotargeting
To specify 50—100 geographic targets at once, click Batch Upload Geotargeting. You can specify locations by ZIP code, city, DMA, and/or state. Use the toggle to include and exclude areas.
Even though the system text says “upload,” there is no upload functionality. You can only copy/paste or manually enter values.
Known Issue On the bulk upload screen, you must specify the corresponding state to ensure you target the correct area. For example, if you type “Richmond,” the system will always select Richmond, Virginia and you aren't given the option to choose Richmond, Kentucky; Richmond, Texas; or Richmond, California from a list of suggestions.