Inventory targeting

Reach potential customers by targeting specific types of content across NBCU’s premium offerings. You can also leverage advanced targeting by device type or operating system.

Maximum reach

Also known as Run Of Network inventory. NBCU offers one of the largest premium digital video advertising inventory pools in the marketplace with cross-genre, cross-device options, all in one place.

Custom inventory

Manually include or exclude specific genres. Reach out to your account representative for further information and instructions on using custom inventory in Peacock Ad Manager.

Genres

Genre inventory is best for advertisers who want to reach viewers of specific types of content.

The following table lists each available genre in Peacock Ad Manager along with its definition, subject matter examples, and sample shows. Unless otherwise noted, contextual genre-based buys run across NBCU’s owned-and-operated streaming portfolio.

Genre

Definition + Subject Matter Examples

Example shows

Business & Finance

Content reflecting topics of business & finance

Economics, business, industry, investments

Suits

Born for Business

Five Day Biz Fix

Comedy

Content intended to make and audience laugh

Deadpan, sitcom, spoof/parody

30 Rock

The Amber Ruffin Show

Saturday Night Live

Entertainment & Lifestyle

Content that provides enjoyment to watch & reflects everyday life

Pop culture, music, games, performance, fashion, beauty, travel, health & wellness

TODAY Show

Keeping Up with the Kardashians

Praise This

News

Content relevant to news & current events

Current news, breaking news, politics, lifestyle news

Dateline

All In with Chris Hayes

The 11th Hour

Reality

Content mainly reflecting reality-based shows

Game shows, talent, celebrity life, social experiment

Below Deck

The Real Housewives of Beverly Hills

Million Dollar Listing

Spanish Language

Content across all genres in Spanish

Entertainment, news, sports, comedy, etc., in Spanish

Mi Familia Perfecta

Señora Acero

El Señor del los Cielos

Sports

Content relevant to any sport and how it’s played, sports news, or sports announcing

Stadium, sporting event, baseball, football +D6helmet, uniform, race car, arena

Friday Night Lights

WWE NXT

The Dan Patrick Show

Advanced inventory targeting

Leverage advanced targeting with device type and operating system.