Inventory targeting
Reach potential customers by targeting specific types of content across NBCU’s premium offerings. You can also leverage advanced targeting by device type or operating system.
Run of network
NBCU offers one of the largest premium digital video advertising inventory pools in the marketplace with cross-genre, cross-device options, all in one place. Run of network inventory is best for advertisers who want to access NBCU's exceptional portfolio of premium shows and iconic brands.
Genres
Genre inventory is best for advertisers who want to reach viewers of specific types of content.
The following table lists each available genre in Peacock Ad Manager along with its definition, subject matter examples, and sample shows. Unless otherwise noted, contextual genre-based buys run across NBCU’s owned-and-operated streaming portfolio.
Genre | Definition + Subject Matter Examples | Example shows |
|---|---|---|
Business & Finance | Content reflecting topics of business & finance Economics, business, industry, investments | Suits Born for Business Five Day Biz Fix |
Comedy | Content intended to make and audience laugh Deadpan, sitcom, spoof/parody | 30 Rock The Amber Ruffin Show Saturday Night Live |
Entertainment & Lifestyle | Content that provides enjoyment to watch & reflects everyday life Pop culture, music, games, performance, fashion, beauty, travel, health & wellness | TODAY Show Keeping Up with the Kardashians Praise This |
News | Content relevant to news & current events Current news, breaking news, politics, lifestyle news | Dateline All In with Chris Hayes The 11th Hour |
Reality | Content mainly reflecting reality-based shows Game shows, talent, celebrity life, social experiment | Below Deck The Real Housewives of Beverly Hills Million Dollar Listing |
Spanish Language | Content across all genres in Spanish Entertainment, news, sports, comedy, etc., in Spanish | Mi Familia Perfecta Señora Acero El Señor del los Cielos |
Sports | Content relevant to any sport and how it’s played, sports news, or sports announcing Stadium, sporting event, baseball, football +D6helmet, uniform, race car, arena | Friday Night Lights WWE NXT The Dan Patrick Show |
Private
Custom deals are best for advertisers looking to maximize exposure but drive down CPA/CAC. These deals are brand safe and prioritize target audience above content. Reach out to your account representative for further information and instructions on using custom deals in Peacock Ad Manager.