Naming creative
By default, the title of all creative assets is the filename of the asset file you’re uploading. However, you can give the file a new title so you can more easily find it later.
You can give a creative asset a title only on the Upload Creative screen. For new campaigns, this screen appears at the right time during the workflow. For existing campaigns, go to the Active Campaigns list, click Manage > Manage Campaign, and scroll down to the creative section.
In the File Title field, type a name for the creative. The name is automatically saved.
Known issue
You can’t change the filename until after the creative is fully uploaded. The green progress bar must be at 100% for the system to save the new name. If you change the name before the file is fully uploaded, the system will keep the original filename.