Overview

This page outlines the basic process of creating and managing campaigns in Peacock Ad Manager.

Campaign creation workflow 

Our built-in workflow walks you through building a campaign in five simple steps. 

1️⃣ Create campaign Create a new campaign by setting your budget and flight dates. 

2️⃣ Select targeting Select the attributes (demo, behavioral, geo) for the audience you want to reach. 

3️⃣ Creative Upload your creative according to NBCU’s ad specs. 

4️⃣ Choose KPIs Choose the events you want to track for measurement (tracking pixel required). 

5️⃣ Launch Review your campaign specs and launch your campaign. 

View a list of campaigns 

All campaigns appear in the Active Campaigns list of the Campaign module.

By default, this list shows all campaigns, not just campaigns in Active status.  

In the Active Campaigns list, you can view the following information at-a-glance: 

• ID   This is a system generated ID used on the backend and can’t be edited.

• Campaign name 

• Start and end dates 

• Daily budget 

• Spend 

• Conversions 

• Cost per visit 

• Status 

• Action 

Campaign status 

All campaigns have one of the following statuses: 

• Draft Campaign has not yet launched. 

• Active Launched campaign. Active campaigns may or may not be in flight. 

• Paused Previously launched campaign that you’ve paused.