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Roles and permissions

 There are two types of roles in Peacock Ad Manager: org roles (one per user) and ad account roles (one per user, per ad account).  

Org roles 

Org roles determine a userโ€™s high-level permissions.  

๐Ÿ” Org Admin is a super-user role across the org. This role provides full system access including billing and user management and is ideal for team and company leadership.

๐Ÿ—ฃ๏ธ Members comprise 95% of org users. Members do the day-to-day work on ad accounts and have access to only specific aspects of the org.  

๐Ÿข Guests are members from another company. Like Members, they need to be granted specific ad account roles. 

The following table details the level of system access for each org role. 

 

Admin 

Member 

Guest* 

Org details and users 

Full access 

Read only 

No access 

Billing account details 

Full access 

Read only 

No access 

Tracking 

Full access 

Full access 

Full access 

Reports 

Full access 

Full access 

Full access 

Ad account details and users 

Full access 

Depends on ad account role 

No access 

Campaigns, ad groups, creative 

Full access 

Depends on ad account role 

Depends on ad account role 

*Org Guest roles never have Business Manager access regardless of the corresponding ad account role.  

Ad account roles 

Once a user has an org role, the Org Admin provides the user with a specific ad account role, which determines access to campaigns, reports, and users. Users can have distinct roles for different ad accounts. 

๐Ÿ” Ad Account Admins manage overarching financial rules and user access. This role includes ad account budget and user controls. 

๐Ÿ“บ Campaign Managers create and manage ad campaigns for their ad accounts. This role includes access to campaign info, ad groups, budget, creative, and reporting. 

๐Ÿ‘๏ธโ€๐Ÿ—จ๏ธ Analysts have read only/reporting access. This is the safest role to give users who donโ€™t need day-to-day access.  

The following table details the level of system access for each ad account role. 

 

Ad Account Admin 

Campaign Manager 

Analyst 

Org details and users 

Read only 

Read only 

Read only 

Billing account details 

Read only 

Read only 

No access 

Tracking 

Full access 

Full access 

Full access 

Reports 

Full access 

Full access 

Full access 

Ad account details and users 

Full access 

Read only 

Read only 

Campaigns, ad groups, creative 

Full access 

Full access 

Read only 

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