Roles and permissions

 There are two types of roles in Peacock Ad Manager: org roles (one per user) and ad account roles (one per user, per ad account).  

Org roles 

Org roles determine a user’s high-level permissions.  

🔏 Org Admin is a super-user role across the org. This role provides full system access including billing and user management and is ideal for team and company leadership.

🗣️ Members comprise 95% of org users. Members do the day-to-day work on ad accounts and have access to only specific aspects of the org.  

🏢 Guests are members from another company. Like Members, they need to be granted specific ad account roles. 

The following table details the level of system access for each org role. 

*Org Guest roles never have Business Manager access regardless of the corresponding ad account role.  

Ad account roles 

Once a user has an org role, the Org Admin provides the user with a specific ad account role, which determines access to campaigns, reports, and users. Users can have distinct roles for different ad accounts. 

🔏 Ad Account Admins manage overarching financial rules and user access. This role includes ad account budget and user controls. 

📺 Campaign Managers create and manage ad campaigns for their ad accounts. This role includes access to campaign info, ad groups, budget, creative, and reporting. 

👁️‍🗨️ Analysts have read only/reporting access. This is the safest role to give users who don’t need day-to-day access.  

The following table details the level of system access for each ad account role.