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Bid strategy

Required. Set the bidding strategy for your ad group.

Each ad group in your campaign can use a different bidding strategy.  

 Choose between the following bidding strategies:  

  • Max Outcomes Automated technology optimizes impressions to get the most conversions as possible while bidding at a fixed price. (warning) Tracking pixels required.

  • Manual CPM Bids on any impression that fits your targeting using the max CPM you specify. Use this option if you’re focused on delivery and need more scale.

Best Practice

If you’re using Max Outcomes for the first time, we recommend launching your campaign with Manual CPM using broad targeting for a few days. This will allow the model to learn and then you can change the strategy to Max Outcomes. See How it works for more information.

About bidding strategy

Peacock Ad Manager uses automated bidding technology to optimize bids based on your business goals. This enables you to launch campaigns faster and stay within budget.   

Benefits  

Manually determining the optimal bid price for your desired outcomes can result in wasted ad spending or reduced ROAS. Peacock Ad Manager automatically accounts for a broad range of facts such as inventory, time of day/week, and geography to maximize performance.   

How it works  

Our machine learning optimization technology identifies the best impressions based on your campaign goal and determines the best way to achieve the goal through bid amount and timing. Our models learn and refine over the campaign lifecycle to make continuous improvements.  

Peacock Ad Manager’s automated technology uses the following approach:  

  • Training Machine learning algorithms analyze a massive amount of data, including inventory data, geography, and time of day/week.  

  • Prediction Data obtained during training is used to create a predictive model that forecast the likelihood of a conversion for each bid.  

  • Bidding This model optimizes bids in real time, helping you win more impressions and conversions while staying within your budget and max CPM (if specified).  

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