Campaign name and dates
Name
Required. Name of the campaign.
Best Practice
We recommend naming your campaign using the advertiser name and date range. These details should help you more easily differentiate your campaigns in the list without needing to open them.
EXAMPLES
NBCUniversal Q1 2024
Peacock September 2024
Dates
Required. Flight dates for your campaign.
The campaign end date indicates how long you want your campaign to run. Ads stop running when the campaign end date arrives.
Best Practice
We recommend a minimum four-week flight length for campaigns as it takes longer to see results with CTV campaigns than with social media campaigns. See Testing targeting performance for information on adjusting your campaigns based on performance.
For evergreen campaigns, don’t use an end date. If you're unsure when your campaign will end, we recommend using no end date and changing the campaign status to Paused when the campaign is over.