CPA Optimization dashboard

The CPA Optimization dashboard is for CPA-only clients. This dashboard provides insights into campaign performance by providing relevant performance data (conversions, spend, revenue, and ROAS) and a chart illustrating conversions, purchase value, and client spend over time.

Filters

Key metrics

Chart

Detailed metrics tables

Date range
Contract
Outcome
Customer status

✅ Default filters are applied, but you can change these values.

Conversions by Outcome Date

Detailed metrics are available for the following categories:

Events by day
Performance by creative
Performance by channel
Performance by state
Order list
Customer journey