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Path to Purchase dashboard 

The Path to Purchase dashboard in Peacock Ad Manager provides detailed information about the touchpoints your customer took throughout your campaign.

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Filters

Key metrics

Chart

Detailed metrics tables

  • Date range 

  • Campaign name 

  • Outcome  

  • Attribution model 

  • Attribution window 

✅ See How attribution works in Peacock Ad Manager for more information.

  • Conversions by Frequency 

  • Conversions by Time 

  • Time Decay 

View detailed metrics for the following: 

  • Order list for selected outcomes 

  • Customer journey for all outcomes 

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