About campaign targeting in Peacock Ad Manager

Targeting helps find the right audience for your ads by ensuring they only serve when a user meets specific criteria. Using Peacock Ad Manager, you can target your campaign through a combination of geographic, demographic, behavior/interest criteria, and content genres across NBCU’s premium content. You can even BYOD (bring your own data)! 

This page describes the types of campaign targeting available in Peacock Ad Manager. 

You specify your campaign targets as part of an ad group. See Ad groups for more information.