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Build a campaign from scratch

Perform the following steps to build your campaign from scratch. Click the links in Learn more for detailed information.

Step

Action

Learn more

1

Specify the campaign name, budget, and flight dates.

Campaign name and dates

Campaign budget 

2

Specify your campaign objective.

Campaign objective

3

(Optional) Configure advanced campaign delivery options, including incrementality, A/B testing, and frequency cap.

Advanced campaign delivery options

4

Set up one or more ad groups, including bid strategy and targeting.

Ad group name and dates

Ad group budget

Bid strategy

Ad group targeting

5

Upload the campaign creative.

Add creative to a campaign

6

(Optional) Add additional ad groups and creative.

Ad group settings

Work with creative

7

Review and launch the campaign.

 

 

 

 

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